Yahoo! in Trouble

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	BSTR025	Electronic Format: Rs. 300; Courier (within India):Rs. 25 Extra Themes ---
Case Length	:	9 Pages
Period	:	1994 - 2001
Pub. Date	:	2002
Teaching Note	:	Available
Organization	:	Yahoo
Industry	:	IT
Countries	:	Japan

Abstract:

The case study 'Yahoo! in Trouble' discusses the problems faced by one of the most successful Internet companies in the world.

The case discusses the mistakes Yahoo made and how they eventually led to a reshuffling of the top management.